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Halifax Public Libraries
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Table of Contents
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Marshall, Perry S.
Subjects
Google AdWords.
Internet marketing.
Marketing.
Internet advertising.
Search engines.
Local mass media.
New business enterprises.
Browse Catalog
by author:
Marshall, Perry S.
by title:
Ultimate guide to lo...
by call number:
658.872 M369u
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Marshall, Perry S.
Google AdWords.
Internet marketing.
Marketing.
Internet advertising.
Search engines.
Local mass media.
New business enterprises.
MARC Display
Ultimate
guide
to
local
business
marketing
/ Perry Marshall and Talor Zamir.
by
Marshall, Perry S.
Entrepreneur Press, [2016]
Call #:
658.872 M369u
Subjects
Google AdWords.
Internet
marketing
.
Marketing
.
Internet advertising.
Search engines.
Local
mass media.
New
business
enterprises.
Series
Entrepreneur
ultimate
guide
.
ISBN:
9781599185781 (pbk.)
Alternate title:
Entrepreneur magazine's
ultimate
guide
to
local
business
marketing
Guide
to
local
business
marketing
Local
business
marketing
Description:
xii, 220 pages : illustrations ; 26 cm
Notes:
Includes index.
Summary:
The rollout of Amazon
local
services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp are just a few reasons why
local
search should be on every
business
owner's
marketing
blueprint. This book fills a void in the online
marketing
category. From defining
local
search, which is often confused with paid search and search engine
marketing
, to
local
listing and reviews to social outreach, the importance of building a USP (unique selling proposition) for your company, getting prospects to your website with Google AdWords, effective content development, and PR, this
guide
goes beyond
local
SEO (search engine optimization) how to, presenting readers with the tools to build an entire
local
online
marketing
campaign. There are two main ways a
local
business
can reach prospects on Google, these two strategies are search engine optimization and PPC (pay-per-click)
marketing
, which is paid advertising on Google. The authors compare the two approaches and show you how to get the best return on investment for your company.
Other authors:
Zamir, Talor.
Holds:
1
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.872 M369u
Core Collection - Adult
Checked in
Add Copy to MyList
Sackville Public Library
Adult Nonfiction
658.872 M369u
Adult books
Item being held
Add Copy to MyList
Musquodoboit Harbour Public Library
Non-Circulating Reference
658.872 M369u
Non-circulating
Checked in
Add Copy to MyList
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