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Item Information   Copy / Holding Information     Booklist Review     More Content       More by this author     O'Reilly, Terry Edward     Subjects     Small business marketing.     Small business -- Management.     Advertising.     Browse Catalog     by author:      O'Reilly, Terry Edward       by title:      This I know : market...       by call number:      659.281 O66t     Search the Web     O'Reilly, Terry Edward     Small business marketing.     Small business -- Management.     Advertising.       MARC Display

This I know : marketing lessons from under the influence / Terry O'Reilly ; [foreword by David Chilton]. by O'Reilly, Terry Edward Knopf Canada, c2017. Call #: 659.281 O66t Subjects Small business marketing.   Small business -- Management.   Advertising. ISBN:  9780345810366 (hc.) Description:  320 p., [20] p. of plates : ill. ; 24 cm. Bibliography:  Includes bibliographical references and index. Summary:  "Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."--From publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status Due Date   Woodlawn Public Library Adult Nonfiction 659.281 O66t Adult books Checked in   Add Copy to MyList Central Library Adult Nonfiction 659.281 O66t Adult books Checked in   Add Copy to MyList Central Library Adult Nonfiction 659.281 O66t Core Collection - Adult Checked in   Add Copy to MyList Central Library Adult Nonfiction 659.281 O66t Adult books Checked out Jul 12, 2024 Add Copy to MyList Tantallon Public Library Adult Nonfiction 659.281 O66t Adult books Checked in   Add Copy to MyList

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