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Gunelius, Susan.
Subjects
Internet marketing.
Online social networks.
Browse Catalog
by author:
Gunelius, Susan.
by title:
30-minute social med...
by call number:
658.872 G975t
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Gunelius, Susan.
Internet marketing.
Online social networks.
MARC Display
30-minute
social
media
marketing
:
step-by-step
techniques
to
spread
the
word
about
your
business
fast
and
free
/ Susan Gunelius.
by
Gunelius, Susan.
McGraw-Hill, c2011.
Call #:
658.872 G975t
Subjects
Internet
marketing
.
Online
social
networks.
ISBN:
9780071743815 (pbk.)
Alternate title:
Thirty-minute
social
media
marketing
:
step-by-step
techniques
to
spread
the
word
about
your
business
fast
and
free
Description:
ix, 260 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references and index.
Contents:
Part I. Get started : the who, what, and why of
social
media
marketing
. What is
social
media
marketing
? ; Why are businesses using
social
media
marketing
? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of
social
media
marketing
. Analyzing
social
media
marketing
tools ; Blogging ; Microblogging ;
Social
networking ;
Social
bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other
social
media
marketing
opportunities -- Part III. Dive in for 30 minutes a day : the how of
social
media
marketing
. Indirect
marketing
; Brand building ; Building relationships and communities ; Word-of-mouth
marketing
; Expanding reach and establishing position ; Direct
marketing
and promotions -- Part IV. Maintaining
social
media
marketing
momentum over the long term. Integrating with traditional
marketing
; Following the rules of
social
media
marketing
; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C.
Social
media
marketing
plan worksheet.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Alderney Gate Public Library
Adult Nonfiction
658.872 G975t
Adult books
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