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The willpower instinct : how self-control works, why it matters, and what you can do to get more of it / Kelly McGonigal.

by McGonigal, Kelly.

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9781583335086 (pbk.)

275 p. : ill. ; 24 cm.

Includes bibliographical references (p. [241]-265) and index.

I will, I won't, I want: what willpower is, and why it matters -- The willpower instinct: your body was born to resist cheesecake -- Too tired to resist: why self-control is like a muscle -- License to sin: why being good gives us permission to be bad -- The brain's big lie: why we mistake wanting for happiness -- What the hell: how feeling bad leads to giving in -- Putting the future on sale: the economics of instant gratification -- Infected! why willpower is contagious -- Don't read this chapter: the limits of "I won't" power -- Final thoughts.

McGonigal provides a step-by-step program for identifying goals, strengthening self-control, and making lifelong changes, whether it's weight loss, financial health, stress reduction, conquering procrastination, being a better parent, or finding your focus.

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