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Halifax Public Libraries
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Table of Contents
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Slim, Pamela.
Subjects
Relationship marketing.
Customer relations.
Browse Catalog
by author:
Slim, Pamela.
by title:
The widest net : unl...
by call number:
658.8 S633w
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Slim, Pamela.
Relationship marketing.
Customer relations.
MARC Display
The
widest
net
:
unlock
untapped
markets
and
discover
new
customers
right
in
front
of you / Pamela Slim.
by
Slim, Pamela.
McGraw Hill, 2022.
Call #:
658.8 S633w
Subjects
Relationship marketing.
Customer relations.
ISBN:
9781264266791 (hc.)
Description:
xx, 260 p. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"
Discover
and create a dynamic
new
model for growing your business by connecting with
customers
outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single type of person-and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The
Widest
Net
, she explains how to build strong diverse relationships, identify and connect with
new
partners, expand
markets
, generate leads, and find
new
customers
in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you'll learn how to connect with potential clients and
customers
using the true breadth of the marketplace, which she calls an ecosystem of living connections. The
Widest
Net
shows how to: Search outside your own lens/bias/routine/history to target ideal
customers
. Attract the interest and attention of
new
leads by learning more about them authentically. Develop products and services suited to these
customers
. Sell through a trusted reciprocity framework where your
customers
become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with
new
customers
. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time."--From publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
658.8 S633w
Adult books
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