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Adner, Ron.
Subjects
Technological innovations -- Management.
New products.
Browse Catalog
by author:
Adner, Ron.
by title:
The wide lens : a ne...
by call number:
658.575 A238w
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Adner, Ron.
Technological innovations -- Management.
New products.
MARC Display
The
wide
lens
: a
new
strategy
for
innovation
/ Ron Adner.
by
Adner, Ron.
Portfolio/Penguin, 2012.
Call #:
658.575 A238w
Subjects
Technological innovations -- Management.
New
products.
ISBN:
9781591844600 (hc.)
1591844606 (hc.)
Description:
278 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the
innovation
ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The
Wide
Lens
,
innovation
expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a
new
perspective on triumphs like Amazon's e-book
strategy
and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The
Wide
Lens
offers a powerful
new
set of frameworks and tools that will multiply your odds of
innovation
success. The
Wide
Lens
will change the way you see, the way you think - and the way you win."--From publisher.
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