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Zarrella, Dan.
Subjects
Internet marketing.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
Information technology -- Management.
Browse Catalog
by author:
Zarrella, Dan.
by title:
The science of marke...
by call number:
658.872 Z38s
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Zarrella, Dan.
Internet marketing.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
Information technology -- Management.
MARC Display
The
science
of
marketing
:
when
to
Tweet
,
what
to
post
,
how
to
blog
, and
other
proven
strategies
/ Dan Zarrella.
by
Zarrella, Dan.
John Wiley & Sons, Inc., c2013.
Call #:
658.872 Z38s
Subjects
Internet
marketing
.
Social media -- Economic aspects.
Online social networks -- Economic aspects.
Information technology -- Management.
ISBN:
9781118138274 (cloth)
1118138279 (cloth)
Description:
ix, 194 p. : ill., charts ; 24 cm.
Notes:
Includes index.
Summary:
"The
Science
of
Marketing
applies a scientific approach to the way businesses and brands approach
marketing
. It uses a combination of
marketing
, statistical, and psychological research to explain why and, more importantly,
how
, companies should adapt
marketing
strategies
such as blogging, social media, email
marketing
, and webinars to achieve maximium results."--From publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
658.872 Z38s
Adult books
Checked out
Jul 28, 2024
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