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Item Information   Copy / Holding Information     More Content       More by this author     Phillips, Robbin.     Subjects     Word-of-mouth advertising.     Business referrals.     Marketing.     Browse Catalog     by author:      Phillips, Robbin.       by title:      The passion conversa...       by call number:      658.872 P562p     Search the Web     Phillips, Robbin.     Word-of-mouth advertising.     Business referrals.     Marketing.       MARC Display

The passion conversation : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips, Greg Cordell, Geno Church and John Moore. by Phillips, Robbin. John Wiley & Sons, Inc., [2013] Call #: 658.872 P562p Subjects Word-of-mouth advertising.   Business referrals.   Marketing. ISBN:  9781118533338 (hc.) 111853333X (hc.) Description:  xii, 212 p. : ill. ; 23 cm. Notes:  Includes bibliographical references (pages 196-197) and index. Summary:  From the authors of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements. If you think you are in the marketing business, think again. You're in the people business, and this book teaches you how to get people to fall passionately and madly in love with your organization or cause. How any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. Other authors:  Cordell, Greg. Church, Geno. Moore, John. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 658.872 P562p Core Collection - Adult Checked in Add Copy to MyList

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