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Scott, David Meerman.
Subjects
Internet marketing.
Viral marketing.
Public relations.
Blogs -- Economic aspects.
Social media -- Economic aspects.
Internet videos -- Economic aspects.
Browse Catalog
by author:
Scott, David Meerman.
by title:
The new rules of mar...
by call number:
658.872 S425n 2015
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Scott, David Meerman.
Internet marketing.
Viral marketing.
Public relations.
Blogs -- Economic aspects.
Social media -- Economic aspects.
Internet videos -- Economic aspects.
MARC Display
The
new
rules
of
marketing
&
PR
:
how
to
use
social
media
,
online
video
,
mobile
applications
,
blogs
,
news
releases
, and
viral
marketing
to
reach
buyers
directly
/ David Meerman Scott.
by
Scott, David Meerman.
John Wiley & Sons, Inc., [2015]
Call #:
658.872 S425n 2015
Subjects
Internet
marketing
.
Viral
marketing
.
Public relations.
Blogs
-- Economic aspects.
Social
media
-- Economic aspects.
Internet videos -- Economic aspects.
ISBN:
9781119070481 (pbk.)
1119070481 (pbk.)
Edition:
Fifth edition.
Description:
xxi, 458 pages : illustrations ; 23 cm
Notes:
Rev. ed. of: The
new
rules
of
marketing
and
PR
. 4th ed. c2011.
Includes index.
Contents:
Foreword / Robert Scoble -- Introduction -- I.
How
the web has changed the
rules
of
marketing
and
PR
. The old
rules
of
marketing
and
PR
are ineffective in an
online
world - The
new
rules
of
marketing
and
PR
- Reaching your
buyers
directly
-- II. Web-based communications to
reach
buyers
directly
.
Social
media
and your targeted audience -
Blogs
: tapping millions of Evangelists to tell your story - Audio and
video
drive action - Going
viral
: the web helps audiences catch the fever - The content-rich website -
Marketing
and
PR
in real time -- III. Action plan for harnessing the power of the
new
rules
. You are what you publish: building your
marketing
and
PR
plan - Growing your business:
how
marketing
and
PR
drive sales -
Online
thought leadership to brand your organization as a trusted resource -
How
to write for your
buyers
-
Mobile
marketing
: reaching
buyers
wherever they are -
Social
networking as
marketing
- Blogging to
reach
your
buyers
- An image is worth a thousand words -
Video
and podcasting made, well, as easy as possible -
How
to
use
news
releases
to
reach
buyers
directly
- Your newsroom: a front door for much more than the
media
- The
new
rules
for reaching the
media
- Newsjacking your way into the
media
- Search engine
marketing
- Make it happen -- Acknowledgments for the fifth edition -- About the author -- Preview: the
new
rules
of sales and service -- Index -- Have David Meerman Scott speak at your next event.
Summary:
A guide to the future of
marketing
, updated and revised to remain the top
marketing
and public relations book available. The latest tools and techniques to communicate with
buyers
directly
and in real-time, raise
online
visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this guide offers actionable strategies that can be implemented immediately. David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound
Marketing
, Content
Marketing
, and Newsjacking; and offers the latest on
social
networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. Gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional
marketing
and
PR
programs.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Alderney Gate Public Library
Adult Nonfiction
658.872 S425n 2015
Adult books
Checked in
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Central Library
Adult Nonfiction
658.872 S425n 2015
Adult books
Checked in
Add Copy to MyList
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