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The messy middle : finding your way through the hardest and most crucial part of any bold venture / Scott Belsky.

by Belsky, Scott.

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Portfolio/Penguin, an imprint of Penguin Random House LLC, 2018.

New business enterprises.

Entrepreneurship.

Success in business.

9780735218079 (hc.)

xv, 397 p. ; 24 cm.

Includes bibliographical references and index.

"The Messy Middle is a guide to navigating the volatility of new ventures and leading bold creative projects. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line; optimize what's working so you can improve the way you hire, better manage your team, and meet your customers' needs; finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today's leading entrepreneurs, artists, writers, and executives, as well as Belsky's own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture."--adapted from Amazon.com.

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