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Halifax Public Libraries
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Table of Contents
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Potter, Ned, 1980-
Subjects
Libraries -- Marketing.
Branding (Marketing) -- Libraries.
Libraries -- Public relations.
Advertising -- Libraries.
Browse Catalog
by author:
Potter, Ned, 1980-
by title:
The library marketin...
by call number:
021.7 P868L
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Potter, Ned, 1980-
Libraries -- Marketing.
Branding (Marketing) -- Libraries.
Libraries -- Public relations.
Advertising -- Libraries.
MARC Display
The
library
marketing
toolkit
/ Ned Potter.
by
Potter, Ned, 1980-
Facet Publishing, 2012.
Call #:
021.7 P868L
Subjects
Libraries --
Marketing
.
Branding (
Marketing
) -- Libraries.
Libraries -- Public relations.
Advertising -- Libraries.
ISBN:
9781856048064
1856048063
Description:
xxii, 218 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references (p. [201]-203) and index.
Contents:
Introduction -- Seven key concepts for
marketing
libraries -- Strategic
marketing
-- The
library
brand --
Marketing
and the
library
building -- An introduction to online
marketing
--
Marketing
with social media --
Marketing
with new technologies --
Marketing
and people -- Internal
marketing
--
Library
advocacy as
marketing
--
Marketing
special collections and archives -- A final word on
marketing
libraries -- Appendix: Glossary of Web 2.0 tools and platforms.
Summary:
This practical guide offers coverage of every element of
library
marketing
and branding for all sectors, including archives and academic, public and special libraries.
Genre:
Professional collection.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Staff Use Only
021.7 P868L
Non-circulating
Checked in
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