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Olsen, Dan, 1970-
Subjects
Consumer satisfaction.
Lean manufacturing.
Creative ability in business.
Browse Catalog
by author:
Olsen, Dan, 1970-
by title:
The lean product pla...
by call number:
658.4013 O522L
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Olsen, Dan, 1970-
Consumer satisfaction.
Lean manufacturing.
Creative ability in business.
MARC Display
The
lean
product
playbook
:
how
to
innovate
with
minimum
viable
products
and
rapid
customer
feedback
/ Dan Olsen.
by
Olsen, Dan, 1970-
John Wiley & Sons, 2015.
Call #:
658.4013 O522L
Subjects
Consumer satisfaction.
Lean
manufacturing.
Creative ability in business.
URL856
Additional resources via book website
ISBN:
9781118960875 (hc.)
Description:
xxii, 309 p. : col. ill.; 24 cm.
Bibliography:
Includes bibliographical references (pages 285-289) and index.
Contents:
Core concepts. Achieving product-market fit with the
lean
product
process ; Problem space versus solution space -- The
lean
product
process. Determine your target
customer
(step 1) ; Identify underserved
customer
needs (step 2) ; Define your value proposition (step 3) ; Specify your
minimum
viable
product
(MVP) feature set (step 4) ; Create your MVP prototype (step 5) ; Apply the principles of great UX design ; Test your MVP with customers (step 6) ; Iterate and pivot to improve product-market fit ; An end-to-end
lean
product
case study -- Building and optimizing your
product
. Build your
product
using agile development ; Measure your key metrics ; Use analytics to optimize your
product
and business ; Conclusion.
Summary:
"The missing manual on
how
to apply
Lean
Startup to build
products
that customers love The
Lean
Product
Playbook
is a practical guide to building
products
that customers love. Whether you work at a startup or a large, established company, we all know that building great
products
is hard. Most new
products
fail. This book helps improve your chances of building successful
products
through clear, step-by-step guidance and advice. The
Lean
Startup movement has contributed new and valuable ideas about
product
development and has generated lots of excitement. However, many companies have yet to successfully adopt
Lean
thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt
Lean
because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in
Lean
Startup principles and want to apply them to develop winning
products
, this book is for you. This book describes the
Lean
Product
Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through
how
to: Determine your target customers Identify underserved
customer
needs Create a winning
product
strategy Decide on your
Minimum
Viable
Product
(MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and
Lean
product
expert Dan Olsen whose experience spans
product
management, UX design, coding, analytics, and marketing across a variety of
products
. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their
product
process and build great
products
. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives,
product
managers, designers, developers, marketers, analysts and anyone who is passionate about building great
products
will find The
Lean
Product
Playbook
an indispensable, hands-on resource"--From publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
658.4013 O522L
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