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Item Information   Copy / Holding Information     Table of Contents     More Content       More by this author     Joyner, Mark, 1968-     Subjects     Marketing.     Selling.     Consumer behavior.     Browse Catalog     by author:      Joyner, Mark, 1968-       by title:      The irresistible off...       by call number:      658.85 J89i     Search the Web     Joyner, Mark, 1968-     Marketing.     Selling.     Consumer behavior.       MARC Display

The irresistible offer : how to sell your product or service in 3 seconds or less / Mark Joyner. by Joyner, Mark, 1968- Wiley, c2005. Call #: 658.85 J89i Subjects Marketing.   Selling.   Consumer behavior. ISBN:  9780471738947 (hc.) 0471738948 (hc.) Alternate title:  How to sell your product or service in 3 seconds or less Sell your product or service in 3 seconds or less Description:  xx, 219 p. ; 23 cm. Contents:  The magic window -- The core imperative of business -- The big four questions -- What is the irresistible offer? -- What is not the irresistible offer? -- Elements of the irresistible offer -- The great formula -- Offer intensifiers -- The offer continuum -- The great offers through history -- Word of mouth from flaming lips -- Appendix A: Selling yourself in three seconds or less -- Appendix B: A note to salesmen. Summary:  "Three seconds. That's all you've really got to make the sale. With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quickly - The Irresistible Offer - the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is the offer that defines your business and becomes your raison d'etre. Domino's Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn't refuse - delivery within 30 minutes or the pizza was free. How do you design The Irresistible Offer for your own business in your own industry? Mark Joyner explains this revolutionary selling philosophy, using case studies to show how it works, and helps you quickly and easily apply it to your own business. Practical tools that allow you to estimate the effectiveness of your offer in advance so you can plan accordingly."--Provided by publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Woodlawn Public Library Adult Nonfiction 658.85 J89i Adult books Checked in Add Copy to MyList

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