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Hund, Emily.
Subjects
Internet personalities -- Case studies.
Influence (Psychology) -- Case studies.
Social media -- Economic aspects.
Social media -- Influence.
Social media and society.
Browse Catalog
by author:
Hund, Emily.
by title:
The influencer indus...
by call number:
302.23107 H933i
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Hund, Emily.
Internet personalities -- Case studies.
Influence (Psychology) -- Case studies.
Social media -- Economic aspects.
Social media -- Influence.
Social media and society.
MARC Display
The
influencer
industry
: the
quest
for
authenticity
on
social
media
/ Emily Hund.
by
Hund, Emily.
Princeton University Press, 2023.
Call #:
302.23107 H933i
Subjects
Internet personalities -- Case studies.
Influence (Psychology) -- Case studies.
Social
media
-- Economic aspects.
Social
media
-- Influence.
Social
media
and society.
ISBN:
9780691231020 (hc.)
Description:
xiii, 218 p. : ill. ; 25 cm.
Bibliography:
Includes bibliographical references (pages 191-209) and index.
Summary:
"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and
authenticity
that traditional
media
lacked. 'The
Influencer
Industry
' tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar
industry
that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading
social
media
influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early
industry
participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an
industry
whose impact has reached far beyond the dreams of its progenitors -- and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing
social
media
content have permeated our lives and untangles the unforeseen cultural and economic costs. 'The
Influencer
Industry
' reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the
industry
's ever-shifting constructions of
authenticity
."--Jacket.
Emily Hund is a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania's Annenberg School for Communication and a consultant to
industry
, academic, and government groups. Her work has appeared in leading publications such as the New York Times, the Atlantic, and the Guardian.
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Collection
Call No.
Item type
Status
Central Library
Adult Nonfiction
302.23107 H933i
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