e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Copy / Holding Information
More Content
More by this author
Bly, Robert W.
Subjects
Internet marketing.
Electronic commerce.
Web sites -- Marketing.
Browse Catalog
by author:
Bly, Robert W.
by title:
The digital marketin...
by call number:
658.872 B661d
Search the Web
Bly, Robert W.
Internet marketing.
Electronic commerce.
Web sites -- Marketing.
MARC Display
The
digital
marketing
handbook
: a
step-by-step
guide
to
creating
websites
that
sell
/ Robert W. Bly.
by
Bly, Robert W.
[Entrepreneur Press], 2018.
Call #:
658.872 B661d
Subjects
Internet
marketing
.
Electronic commerce.
Web sites --
Marketing
.
ISBN:
9781599186214 (pbk.)
Description:
xx, 321 p. : ill. ; 23 cm.
Notes:
Includes index.
Contents:
Introduction -- Choosing your online business model -- Profits equal sales minus expenses --
Marketing
funnels for consumer products --
Marketing
funnels for B2B products --
Websites
and
marketing
funnels for service firms -- Driving traffic to your website with online
marketing
-- Driving traffic to your website with offline
marketing
-- Winning with blogging and social media
marketing
-- Building your opt-in list -- Hub sites, landing pages, and squeeze pages -- Publishing an online newsletter -- Generating leads and sales with email
marketing
-- Autoresponders and upsells -- Joint ventures, affiliate
marketing
, and licensing -- Membership sites -- Appendix A: Recommended vendors -- Appendix B: Software and services -- Appendix C: Sample infographic -- Appendix D: Schedule for producing a direct-mail promotion.
Summary:
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The
Digital
Marketing
Handbook
was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their
websites
from cost centers to profit centers.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
658.872 B661d
Core Collection - Adult
Checked out
Jul 10, 2024
Add Copy to MyList
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.