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Weber, Larry.
Subjects
Marketing.
Internet marketing.
Marketing research.
Browse Catalog
by author:
Weber, Larry.
by title:
The digital marketer...
by call number:
658.872 W374d
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Weber, Larry.
Marketing.
Internet marketing.
Marketing research.
MARC Display
The
digital
marketer
:
ten
new
skills
you
must
learn
to
stay
relevant
and
customer-centric
/ Larry Weber, Lisa Leslie Henderson.
by
Weber, Larry.
Wiley, [2014]
Call #:
658.872 W374d
Subjects
Marketing.
Internet marketing.
Marketing research.
ISBN:
9781118760833
1118760832
Description:
xiii, 354 p. : ill. ; 24 cm
Bibliography:
Includes bibliographical references (pages 317-344) and index.
Summary:
"Big data.
Digital
loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in
digital
marketing that are part of our everyday world. In The
Digital
Marketer
:
Ten
New
Skills
You
Must
Learn
to
Stay
Relevant
and
Customer-Centric
,
digital
marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest
digital
tools and trends used in today's marketing initiatives. The
Digital
Marketer
explains: the ins and outs of this brave
new
world of
digital
marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's
digital
era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."--From publisher.
Other authors:
Henderson, Lisa Leslie.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
658.872 W374d
Adult books
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