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Grams, Chris.
Subjects
Branding (Marketing)
Internet marketing.
Marketing.
Browse Catalog
by author:
Grams, Chris.
by title:
The ad-free brand : ...
by call number:
658.827 G747a
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Grams, Chris.
Branding (Marketing)
Internet marketing.
Marketing.
MARC Display
The
ad-free
brand
:
secrets
to
building
successful
brands
in a
digital
world
/ Chris Grams.
by
Grams, Chris.
Que Pub., c2012.
Call #:
658.827 G747a
Subjects
Branding (Marketing)
Internet marketing.
Marketing.
ISBN:
9780789748027 (pbk.)
0789748029 (pbk.)
Description:
x, 284 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references (p. 266-269) and index.
Summary:
"Today you can build powerful, enduring
brands
at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic
brand
positioning concepts with 21st century
digital
strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal
brand
position, embed it in organizational culture, and work with your
brand
community to make it come to life. This step-by-step guide will lead you through the entire
brand
positioning process, while providing all you need to build a winning
brand
on a tight budget"--Back cover.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Halifax North Memorial Public Library
Adult Nonfiction
658.827 G747a
Adult books
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