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The Yahoo! style guide : the ultimate sourcebook for writing, editing, and creating content for the digital world / Chris Barr and the senior editors of Yahoo!.

by Barr, Chris.

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Yahoo!/St. Martin's Griffin, c2010.

Online authorship.

Authorship -- Data processing.

Web sites -- Design.

Information organization.

9780312569846 (pbk.)

031256984X (pbk.)

xv, 512 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Write for the web -- Identify your audience -- Define your voice -- Construct clear, compelling copy -- Be inclusive, write for the world -- Make your site accessible to everyone -- Write clear user-interface text -- Write engaging email and newsletters -- Streamline text for mobile devices -- Punctuate proficiently -- Abbreviate, capitalize, and treat titles consistently -- Apply a consistent style for numbers -- Shorten and strengthen sentences -- Avoid common pitfalls in word choice, grammar, and spelling -- Proofread and test before you publish -- Get familiar with basic webpage coding -- Optimize your site for search engines -- Understand the basics of U.S. law for online content -- Keep a word list.

A comprehensive reference of Web style for writers, editors, bloggers and students. Topics range from understanding the basics of grammar and punctuation to improving online readability to boosting your site's chances of appearing in search results.

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