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Item Information   Copy / Holding Information     Booklist Review     Publisher Weekly Review     More Content       More by this author     Andersen, Jens, 1955-     Subjects     Kirk Christiansen, Ole, 1891-1958 -- Family.     Kirk Kristiansen, Kjeld, 1947-     LEGO koncernen (Denmark) -- History.     LEGO koncernen (Denmark)     Toymakers -- Denmark -- Biography.     LEGO toys -- History.     LEGO toys.     Toy industry.     Toy industry -- Denmark.     Plastic toys.     Toys.     Browse Catalog     by author:      Andersen, Jens, 1955-       by title:      The LEGO story : how...       by call number:      688.72092 K591a     Search the Web     Andersen, Jens, 1955-     Kirk Christiansen, Ole, 1891-1958 -- Family.     Kirk Kristiansen, Kjeld, 1947-     LEGO koncernen (Denmark) -- History.     LEGO koncernen (Denmark)     Toymakers -- Denmark -- Biography.     LEGO toys -- History.     LEGO toys.     Toy industry.     Toy industry -- Denmark.     Plastic toys.     Toys.       MARC Display

The LEGO story : how a little toy sparked the world's imagination / Jens Andersen ; translated by Caroline Waight. by Andersen, Jens, 1955- Mariner Books, 2022. Call #: 688.72092 K591a Subjects Kirk Christiansen, Ole, 1891-1958 -- Family.   Kirk Kristiansen, Kjeld, 1947-   LEGO koncernen (Denmark) -- History.   LEGO koncernen (Denmark)   Toymakers -- Denmark -- Biography.   LEGO toys -- History.   LEGO toys.   Toy industry.   Toy industry -- Denmark.   Plastic toys.   Toys. ISBN:  9780063258020 (hc.) Alternate title:  How a little toy sparked the world's imagination Edition:  1st U.S. ed. Description:  xi, 418 p. : col. ill., geneal. table., photos. ; 24 cm. Notes:  Translation of: Et liv med LEGO. "'This book tells the story of how my family built the LEGO brand' --Kjeld Kirk Kristiansen, former President and CEO of the LEGO Group and third-generation owner." --Cover. Jens Andersen is an award-winning Danish author and literary critic whose works include biographies of Hans Christian Andersen and Astrid Lindgren. He has a PhD in Nordic literature from Copenhagen University. Bibliography:  Includes bibliographical references and index. Summary:  It's estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play -- and who believe grown-ups, too, should make the time to nurture their inner child. 'The LEGO Story' is built on Jens Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO Group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations' views of childhood and the importance of play, 'The LEGO Story' is also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world's largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family's private archive, here is the ultimate book for fans of LEGO." --Jacket. Holds:  1   Copy/Holding information Location Collection Call No. Item type Status Due Date   Bedford Public Library Adult Nonfiction 688.72092 K591a Adult books Checked in   Add Copy to MyList Captain William Spry Public Library Adult Nonfiction 688.72092 K591a Adult books Checked out Jul 20, 2024 Add Copy to MyList

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