e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
Copy / Holding Information
Booklist Review
More Content
More by this author
Etter, Lauren.
Subjects
Vaping.
Substance abuse.
Cigarette industry.
Tobacco industry.
Browse Catalog
by author:
Etter, Lauren.
by title:
The Devil's playbook...
by call number:
338.767973 E85d
Search the Web
Etter, Lauren.
Vaping.
Substance abuse.
Cigarette industry.
Tobacco industry.
MARC Display
The
Devil
's
playbook
:
big
tobacco
,
Juul
, and the
addiction
of a
new
generation
/ Lauren Etter.
by
Etter, Lauren.
Crown, 2021.
Call #:
338.767973 E85d
Subjects
Vaping.
Substance abuse.
Cigarette industry.
Tobacco
industry.
ISBN:
9780593237984 (hc)
9780593240687 (pbk)
Edition:
1st ed.
Description:
xxv, 468 p. ; 25 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"
Big
Tobacco
meets Silicon Valley in this corporate exposé of what happened when two of the most notorious industries collided-and the vaping epidemic was born. Howard Willard lusted after
Juul
. As the CEO of
tobacco
giant Philip Morris's parent company, and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company-the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began work on a device meant to save lives and destroy
Big
Tobacco
, only to end up baking the industry's DNA into their invention'
s
science and marketing. Ultimately, Juul'
s
e-cigarette was so effective, so market-dominating, that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris's struggle to innovate left Willard desperate to acquire
Juul
, even as his own team sounded alarms about the startup's reliance on underage customers. And she shows how Juul'
s
executives negotiated a lavish deal that let them pocket the lion'
s
share of Philip Morris's $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company'
s
feet to the fire. The
Devil
's
Playbook
is the inside story of how Juul'
s
embodiment of Silicon Valley'
s
'move fast and break things' ethos wrought havoc on American health, and how a beleaguered
tobacco
company was seduced by the promise of a
new
generation
of addicted customers. With both companies' eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul'
s
value, end Willard'
s
career, and show the costs in human life of the rush to riches--while Juul'
s
founders, investors, and employees walked away with a windfall"--Publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Halifax North Memorial Public Library
Adult Nonfiction
338.767973 E85d
Adult books
Checked in
Add Copy to MyList
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.