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Halifax Public Libraries
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Dib, Allan.
Subjects
Marketing -- Management.
Small business marketing.
Browse Catalog
by author:
Dib, Allan.
by title:
The 1-page marketing...
by call number:
658.8 D543o
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Dib, Allan.
Marketing -- Management.
Small business marketing.
MARC Display
The
1-page
marketing
plan
:
get
new
customers
,
make
more
money
, and
stand
out
from the
crowd
/ Allan Dib.
by
Dib, Allan.
Successwise, 2018.
Call #:
658.8 D543o
Subjects
Marketing
-- Management.
Small business
marketing
.
ISBN:
9781989025017 (pbk.)
Alternate title:
One page
marketing
plan
Description:
228 p. : ill. ; 23 cm.
Contents:
The "before" phase: Selecting your target market -- Crafting your message -- Reaching prospects with advertising media. The "during" phase: Capturing leads -- Nurturing leads -- Sales conversion. The "after" phase: Delivering a world class experience -- Increasing customer lifetime value -- Orchestrating and stimulating referrals.
Summary:
To build a successful business, you need to stop doing random acts of
marketing
and start following a reliable
plan
for rapid business growth. Traditionally, creating a
marketing
plan
has been a difficult and time-consuming process, which is why it often doesn't
get
done. In The
1-Page
Marketing
Plan
, serial entrepreneur and rebellious marketer Allan Dib reveals a
marketing
implementation breakthrough that makes creating a
marketing
plan
simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map
out
your own sophisticated
marketing
plan
and go from zero to
marketing
hero. Whether you're just starting
out
or are an experienced entrepreneur, The
1-Page
Marketing
Plan
is the easiest and fastest way to create a
marketing
plan
that will propel your business growth.
Holds:
1
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Due Date
Central Library
Adult Nonfiction
658.8 D543o
Core Collection - Adult
Checked out
Jul 16, 2024
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