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Step-by-step cover letters : build a cover letter in 10 easy steps using personal branding / Evelyn U. Salvador.

by Salvador, Evelyn U., 1952-

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JIST Works, c2011.

9781593577803 (bound-in cd-rom : alk. paper)

159357780X (bound-in cd-rom : alk. paper)

xiii, 226 p. ; 28 cm. + 1 CD-ROM (12 cm.)

Includes index.

System requirements: Microsoft Word version 97 and later.

Step 1: understand your personal brand -- Step 2: develop your unique personal brand message -- Step 3: write a compelling first paragraph -- Step 4: state your qualifications and benefits -- Step 5: summarize your key accomplishments -- Step 6: personalize your message -- Step 7: close with a statement of interest and a call to action -- Step 8: complete your cover letter draft -- Step 9: format and design your cover letter -- Step 10: review complete cover letter foundations and samples.

This companion to the groundbreaking Step By Step Resumes guide provides readers with a foolproof process for discovering their personal brand and communicating it in cover letters. It offers an overall framework to help students, job seekers, and career changers easily build outstanding cover letters that will land interviews and score job offers. The author, a professional resume writer and personal branding strategist, empowers readers to Write a compelling first paragraph; Demonstrate the value they bring; Develop and communicate their brand in their letters; Summarize their key accomplishments; Edit their letters; And compel the employer to pick up the phone and call them for interviews. A CD-ROM packaged with the book is packed with cover letter samples and templates, as well as letter-building worksheets and additional tools.

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