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Pennette, Jody
Subjects
Restaurant management.
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Pennette, Jody
by title:
Starting & running a...
by call number:
647.95068 P413s
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Pennette, Jody
Restaurant management.
MARC Display
Starting
&
running
a
restaurant
/ by Jody Pennette and Elizabeth Keyser.
by
Pennette, Jody
Alpha, a member of Penguin Random House LLC, c2015.
Call #:
647.95068 P413s
Subjects
Restaurant
management.
Series
Idiot's guides.
ISBN:
9781615648528 (pbk.)
1615648526 (pbk.)
Alternate title:
Starting
and
running
a
restaurant
Description:
xvii, 318 p. : ill. ; 24 cm.
Notes:
Includes index.
Summary:
Around 90% of all new restaurants fail in the first year of operation. Many restaurateurs think they have the perfect idea, but they have terrible business plans. Some have great food, but don't do their research when it comes to location and bad traffic patterns. Others might have the perfect business plan, but their management can't spot terrible wait staff, unsafe or unclean conditions, or theft. Some may simply not understand that you need to take full advantage of marketing to bring the customers in. Idiot's Guides:
Starting
and
Running
a
Restaurant
shows readers the basics of honing in on a concept to gathering start-up capital to building a solid business plan. Readers will also learn how to choose a great location, choose an appealing design, compose a fantastic menu and hire reliable managers and staff.
Other authors:
Keyser, Elizabeth
Holds:
0
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