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Stand out : how to find your breakthrough idea and build a following around it / Dorie Clark.

by Clark, Dorie.

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Portfolio/Penguin, 2015.

Creative ability in business.

Career development.

Business networks.

Success in business.

9781591847403 (hc.)

1591847400 (hc.)

214 p. ; 22 cm.

Includes bibliographical references (pages 203-207) and index.

Finding your breakthrough idea. The big idea -- Develop your expert niche -- Provide new research -- Combine ideas -- Create a framework -- Building a following around your ideas. Build your network -- Build your audience -- Build a community -- Making it happen. Putting thought leadership into practice.

"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? How to identify the ideas that set you apart and promote them successfully. Recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--From publisher.

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