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Carlin, Peter Ames.
Subjects
Warner Bros. Records -- History.
Sound recording industry -- History.
Browse Catalog
by author:
Carlin, Peter Ames.
by title:
Sonic boom : the imp...
by call number:
338.4778149 C282s
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Carlin, Peter Ames.
Warner Bros. Records -- History.
Sound recording industry -- History.
MARC Display
Sonic
boom
: the
impossible
rise
of
Warner
Bros
Records
, from
Hendrix
to
Fleetwood
Mac
to
Madonna
to
Prince
/ Peter Ames Carlin.
by
Carlin, Peter Ames.
Henry Holt and Company, 2021.
Call #:
338.4778149 C282s
Subjects
Warner
Bros
.
Records
-- History.
Sound recording industry -- History.
ISBN:
9781250301567 (hc)
Edition:
1st ed.
Description:
xii, 273 p., 8 unnumbered p. of plates : ill. ; 25 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"From journalist Peter Ames Carlin,
Sonic
Boom
captures the rollicking story of the most successful record label in the history of popular music,
Warner
Bros
.
Records
, and the remarkable secret to its meteoric
rise
. The roster of
Warner
Brothers
Records
and its subsidiary labels reads like the roster of the Rock & Roll Hall of Fame: Jimi
Hendrix
, the Grateful Dead, Joni Mitchell, Neil Young, James Taylor,
Fleetwood
Mac
, the Eagles,
Prince
, Van Halen,
Madonna
, Tom Petty, R.E.M., Red Hot Chili Peppers, and dozens of others. But the most compelling figures in the
Warner
Bros
. story are the sagacious Mo Ostin and the unlikely crew of hippies, eccentrics, and enlightened execs. Ostin and his staff transformed an out-of-touch company, revolutionized the industry, and, within just a few years, created the most successful record label in the history of the American music industry.How did they do it? One day in 1967, the newly tapped label president Mo Ostin called his team together to share his grand strategy: he told them to stop trying to make hit
records
. 'Let's just make good
records
and turn those into hits.' With that, Ostin ushered in a counterintuitive model that matched the counterculture. His offbeat crew recruited outsider artists and gave them free rein, while rejecting out-of-date methods of advertising, promotion, and distribution. And even as they set new standards for in-house weirdness, the upstarts' experiments and innovations paid off, to the tune of hundreds of legendary hit albums.
Warner
Bros
Records
conquered the music business by focusing on the music rather than the business. Their story is as raucous as it is inspiring--pure entertainment that also maps a route to that holy grail: love and money."--Publisher.
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