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Social physics : how good ideas spread - the lessons from a new science / Alex Pentland.

by Pentland, Alex, 1952-

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The Penguin Press, 2014.

Inventions -- Social aspects.

Science -- Social aspects.

Social interaction.

9781594205651 (hc.)

1594205655 (hc.)

x, 300 p. : ill. ; 22 cm

Includes bibliographical references (pages [265]-294) and index.

From ideas to actions : Using big data to understand how human societies evolve -- Part I: Social physics. Exploration : how can we find good ideas and make good decisions? ; Idea flow : the building blocks of collective intelligence ; Engagement : how can we all work together? -- Part II: Idea machines. Collective intelligence : how patterns of interaction translate into collective intelligence ; Shaping organizations : social intelligence through visualization of interaction patterns ; Organizational change : social network incentives can be used to create instant organizations and guide them through disruptive change -- Part III: Data-driven cities. Sensing cities : how mobile sensing is creating a nervous system for cities, enabling them to become more healthy, safe, and efficient ; City science : how social physics and big data are revolutionizing our understanding of cities and development -- Part IV: Data-driven society. Data-driven societies : what will a data-driven future look like? ; Design for harmony : how social physics can help us design a human-centric society.

"From one of the world's leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence. If the Big Data revolution has a presiding genius, it is MIT's Alex "Sandy" Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We're social creatures first and foremost. Our most important habits of action--and most basic notions of common sense--are wired into us through our coordination in social groups. Social physics is about "idea flow," the way human social networks spread ideas and transform those ideas into behaviors." -- Book jacket.

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