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Successful social networking in public libraries / Walt Crawford.

by Crawford, Walt.

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ALA Editions, an imprint of the American Library Association, 2014.

302.30285 C899s

Online social networks -- Library applications.

Libraries and the Internet.

Libraries and community.

Libraries and society.

9780838911679 (pbk.)

0838911676 (pbk.)

Alternate title:

Social networking in public libraries

vii, 167 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

Preface -- Social networking in public libraries -- What constitutes success in your library? -- The big picture and the smaller picture -- Facebook success and strategies -- Twitter and two-network success and strategies -- Finding the libraries and other issues of the survey -- State by state snapshots -- The changing picture and closing thoughts -- Appendix: Surveying the libraries.

"Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. This book fills in the rest of the picture, offering an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford: Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways. Offers many examples that will help other libraries establish or refine their own social networking activities. Lays out several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What’s the best way to interact with communities?" Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation. Includes illuminating comments from numerous librarians on the front lines of communication. Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking"--Provided by publisher.

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