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Entrepreneur magazine's ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson.

by Butow, Eric.

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Entrepreneur Press, 2020.

Internet marketing.

Social media -- Economic aspects.

9781599186740 (pbk.)

Alternate title:

Ultimate guide to social media marketing

Social media marketing

xi, 211 p. : ill. ; 26 cm.

Includes bibliographical references (pages 185-187) and index.

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.

Liu, Stephanie.

Robinson, Amanda.

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