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Social machines : how to develop connected products that change customers' lives / Peter Semmelhack.

by Semmelhack, Peter, 1965-

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John Wiley & Sons, c2013.

Social media -- Economic aspects.

Social networks.

9781118471685 (hc.)

ix, 245 p. : ill. ; 24 cm.

Includes Internet addresses and index.

"Our online interactions form the backbone of companies like Facebook and Twitter and have redefined how we communicate. But what if machines like vehicles, health monitors, and appliances could all become members of your social network and share important information with you about what's happening in your automobile, your home, and your body? Well, the future is already here. Social machines use everything from tiny, low-cost sensors to powerful embedded computers to securely gather valuable data from a growing collection of connected devices—cars, fitness trackers, irrigation systems, power meters, hospital beds, and many more. These machines communicate this data over the Internet to social networks of people and machines who can respond to a problem, deliver a service, or sell a solution. Nike, Ford, Procter & Gamble, and others are already using this technology to develop the next generation of Internet-enabled products and services that will drive the next wave of worldwide product innovation."

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