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Tucker, Reed.
Subjects
Marvel Comics Group -- History.
DC Comics, Inc -- History.
Comic books, strips, etc -- United States -- History and criticism.
Competition -- United States -- Case studies.
Browse Catalog
by author:
Tucker, Reed.
by title:
Slugfest : inside th...
by call number:
338.7617 T893s
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Tucker, Reed.
Marvel Comics Group -- History.
DC Comics, Inc -- History.
Comic books, strips, etc -- United States -- History and criticism.
Competition -- United States -- Case studies.
MARC Display
Slugfest
:
inside
the
epic
fifty-year
battle
between
Marvel
and
DC
/ Reed Tucker.
by
Tucker, Reed.
Da Capo Press, 2017.
Call #:
338.7617 T893s
Subjects
Marvel
Comics Group -- History.
DC
Comics, Inc -- History.
Comic books, strips, etc -- United States -- History and criticism.
Competition -- United States -- Case studies.
ISBN:
9780306825460 (hc.)
Edition:
First edition.
Description:
xviii, 286 pages ; 24 cm.
Bibliography:
Includes bibliographical references (pages 261-276) and index.
Contents:
1.
DC
becomes the industry's eight-hundred-pound gorilla -- 2. Mighty
Marvel
comes out swinging -- 3. The rivalry catches fire -- 4.
DC
desperately chases
Marvel
-- 5. The "devilish competition" pulls off a headline-worthy heist -- 6. The universes collide at last -- 7.
DC
reboots to take on
Marvel
-- 8. You will believe a man can fly -- 9. The
battle
moves to a new arena--the comic shop -- 10.
DC
's big, bold gamble -- 11. From humongous boom to hideous bust -- 12. The war gets uncivil -- 13. Superhero movies and TV shows take over the world -- 14. The rivalry moves from the comic rack to the corporate boardroom -- Epilogue.
Summary:
"The Coke and Pepsi of superheroes - for more than 50 years,
Marvel
and
DC
have been locked in an
epic
battle
for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans.
Slugfest
chronicles the history of this
epic
rivalry. It is the story of the greatest corporate rivalry never told. Interviews with the major names in the industry, revealing the arsenal of schemes the two companies employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With
DC
and
Marvel
characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Provided by publisher.
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Call No.
Item type
Status
Alderney Gate Public Library
Adult Nonfiction
338.7617 T893s
Adult books
Checked in
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Woodlawn Public Library
Adult Nonfiction
338.7617 T893s
Adult books
Checked in
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Central Library
Adult Nonfiction
338.7617 T893s
Adult books
Checked in
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