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Halifax Public Libraries
Item Information
Table of Contents
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Crimmins, James C.
Subjects
Persuasion (Psychology)
Influence (Psychology)
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by author:
Crimmins, James C.
by title:
7 secrets of persuas...
by call number:
153.852 C929s
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Crimmins, James C.
Persuasion (Psychology)
Influence (Psychology)
MARC Display
7
secrets
of
persuasion
:
leading-edge
neuromarketing
techniques
to
influence
anyone
/ James C. Crimmins.
by
Crimmins, James C.
Career Press, 2016.
Call #:
153.852 C929s
Subjects
Persuasion
(Psychology)
Influence
(Psychology)
ISBN:
9781632650603 (pbk.)
Alternate title:
Seven
secrets
of
persuasion
:
leading-edge
neuromarketing
techniques
to
influence
anyone
Description:
218 p. ; 23 cm.
Bibliography:
Includes bibliographical references (pages 203-212) and index.
Summary:
"7
Secrets
of
Persuasion
is the first book to take the latest scientific insights about the mind and apply them to the art of
persuasion
. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new
techniques
for effective
persuasion
. Whether your goal is to persuade one person?a husband, child, or boss?or the millions who might purchase an Apple Watch or a Budweiser, 7
Secrets
of
Persuasion
will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."--From publisher.
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