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Joyner, Mark, 1968-
Subjects
Marketing.
Selling.
Consumer behavior.
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by author:
Joyner, Mark, 1968-
by title:
The irresistible off...
by call number:
658.85 J89i
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Joyner, Mark, 1968-
Marketing.
Selling.
Consumer behavior.
MARC Display
The irresistible offer : how to
sell
your
product
or
service
in
3
seconds
or
less
/ Mark Joyner.
by
Joyner, Mark, 1968-
Wiley, c2005.
Call #:
658.85 J89i
Subjects
Marketing.
Selling.
Consumer behavior.
ISBN:
9780471738947 (hc.)
0471738948 (hc.)
Alternate title:
How to
sell
your
product
or
service
in
3
seconds
or
less
Sell
your
product
or
service
in
3
seconds
or
less
Description:
xx, 219 p. ; 23 cm.
Contents:
The magic window -- The core imperative of business -- The big four questions -- What is the irresistible offer? -- What is not the irresistible offer? -- Elements of the irresistible offer -- The great formula -- Offer intensifiers -- The offer continuum -- The great offers through history -- Word of mouth from flaming lips -- Appendix A: Selling yourself in three
seconds
or
less
-- Appendix B: A note to salesmen.
Summary:
"Three
seconds
. That's all you've really got to make the sale. With consumers bombarded with thousands of marketing messages a day, they have to make purchasing decisions quickly, which means you have to make the sale just as quickly. There's simply no time for you to make any offer besides the one offer that will work and work quickly - The Irresistible Offer - the best (and maybe only) true alternative to the traditional form of selling with its sentimental manipulation, marketing trickery, and decreasing effectiveness. The Irresistible Offer is the offer that defines
your
business and becomes
your
raison d'etre. Domino's Pizza grew from a single store to a $4 billion chain in large part because they gave their customers an offer they couldn't refuse - delivery within 30 minutes or the pizza was free. How do you design The Irresistible Offer for
your
own business in
your
own industry? Mark Joyner explains this revolutionary selling philosophy, using case studies to show how it works, and helps you quickly and easily apply it to
your
own business. Practical tools that allow you to estimate the effectiveness of
your
offer in advance so you can plan accordingly."--Provided by publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
658.85 J89i
Adult books
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