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Mercier, Hugo.
Subjects
Belief and doubt.
Thought and thinking.
Reasoning.
Brainwashing.
Trust.
Persuasion (Psychology)
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by author:
Mercier, Hugo.
by title:
Not born yesterday :...
by call number:
370.152 M555n
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Mercier, Hugo.
Belief and doubt.
Thought and thinking.
Reasoning.
Brainwashing.
Trust.
Persuasion (Psychology)
MARC Display
Not born yesterday : the
science
of
who
we
trust
and
what
we
believe
/ Hugo Mercier.
by
Mercier, Hugo.
Princeton University Press, 2020.
Call #:
370.152 M555n
Subjects
Belief and doubt.
Thought and thinking.
Reasoning.
Brainwashing.
Trust
.
Persuasion (Psychology)
ISBN:
9780691178707 (hc.)
Alternate title:
Science
of
who
we
trust
and
what
we
believe
Description:
xix, 364 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references (pages 273-350) and index.
Summary:
"Explains how
we
decide
who
we
can
trust
and
what
we
should
believe
and argues that
we
're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion, whether by religious leaders, politicians, or advertisers fail miserably. Drawing on recent findings from political
science
and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures when
we
accept false confessions, spread wild rumors, or fall for quack medicine are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Shows how
we
filter the flow of information that surrounds us, argues that
we
do it well, and explains how
we
can do it better still."
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Item type
Status
Central Library
Adult Nonfiction
370.152 M555n
Adult books
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