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The complete guide to running successful workshops & seminars : everything you need to know to plan, promote, and present a conference explained simply / by Kristie Lorette.

by Lorette, Kristie, 1975-

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Atlantic Pub. Group, c2014.

Seminars -- Planning.

Workshops (Adult education) -- Planning.

Congresses and conventions -- Planning.

Continuing education -- Planning.

9781601386137 (pbk.)

1601386133 (pbk.)

Alternate title:

Running successful workshops and seminars : plan, promote and present a conference : everything you need to know to plan, promote, and present a conference explained simply

Complete guide to running successful workshops and seminars : everything you need to know to plan, promote, and present a conference explained simply

288 p. ; 23 cm.

Includes bibliographical references and index.

What are workshops and seminars? -- Logistics : Date, time, place -- Creating a budget -- Establishing your team of professionals -- Funding, sponsors, and donations -- Get ready to deliver -- Marketing the seminar and workshop to the right audience -- Deliver -- Working with attendees -- Mistakes and disasters and how to avoid them -- Evaluating the seminar and workshop success -- What you need to do if you are setting up an event, workshop, seminar, or conference planning business.

"In this new book, you will learn the ins and outs of planning a workshop, from general decisions about how long the event will last to the minute details such as where each person will check in and sit. This complete guide will teach you how to effectively target and communicate with your audience so you can give you attendees the information they were missing. You will learn about the basics of leading a training program, such as what characteristics you should portray to show your authority and credibility, as well as the general structural elements of a workshop seminar, and conference. This comprehensive book will help you define the reason why you are holding a workshop, and will teach you to succinctly create an objective for your participants so that you are destined for success. You will even learn how to evaluate and measure your success during and after the event to prove your true effectiveness and determine your program's strengths and weaknesses. Filled with information about how to build a budget, planning, scheduling and get funding for your workshop, this book addresses the financial aspect of holding an hour, day, or weekend workshop so that you can adequately allocate your money. This guide will teach you everything you need to know to plan, promote, and present a conference." --Back cover.

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