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Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark W. Schaefer.

by Schaefer, Mark.

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McGraw-Hill, c2012.

Online social networks.

Social media -- Marketing.

Social influence.

xviii, 215 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Introduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.

Looks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.

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