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Halifax Public Libraries
Item Information
Table of Contents
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More by this author
Scott, David Meerman.
Subjects
Internet marketing.
Public relations.
Browse Catalog
by author:
Scott, David Meerman.
by title:
Real-time marketing ...
by call number:
658.872 S425r
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Scott, David Meerman.
Internet marketing.
Public relations.
MARC Display
Real-time
marketing
&
PR
:
how
to
instantly
engage
your
market
,
connect
with
customers
, and
create
products
that
grow
your
business
now
/ David Meerman Scott.
by
Scott, David Meerman.
John Wiley, c2012.
Call #:
658.872 S425r
Subjects
Internet
marketing
.
Public relations.
ISBN:
9781118155998 (pbk.)
1118155998 (pbk.)
Alternate title:
Real-time
marketing
and
PR
Edition:
Rev. and updated.
Description:
xvii, 254 p. : ill. ; 23 cm.
Bibliography:
Includes bibliographical references and index.
Summary:
"Launch effective
real-time
communications to win in today's always-on worldGone are the days when you could plan out
your
marketing
and public relations programs well in advance and release them on
your
timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine)
products
or services
instantly
, based on feedback from
customers
or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of
Marketing
and
PR
, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take
your
business
into the
real-time
era.Find out
how
to act and react flexibly as events occur, position
your
brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.
Real-Time
Marketing
and
PR
will also enable you to: Develop a
business
culture that encourages speed over sloth ; Read buying signals as people interact with
your
online information ; Crowdsource product development, naming, and even
marketing
materials such as online videos ;
Engage
reporters to shape stories as they are being written ; Command premium prices by delivering
products
at speed ; Deploy technology to listen in on millions of online discussions and
instantly
engage
with
customers
and buyers ; Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While
your
competitors scramble to adjust, you can seize the initiative, open new channels, and
grow
your
brand. Master
Real-Time
Marketing
and
PR
today and become the first to act, the first to respond, and the first to win!"--Provided by publisher.
Other authors:
Scott, David Meerman.
Real-time
marketing
&
PR
.
Holds:
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