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Halifax Public Libraries
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Zeewy, Orly.
Subjects
New business enterprises.
Marketing.
Social media -- Marketing.
Customer relations.
Browse Catalog
by author:
Zeewy, Orly.
by title:
Ready, launch, brand...
by call number:
658.802 Z43r
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Zeewy, Orly.
New business enterprises.
Marketing.
Social media -- Marketing.
Customer relations.
MARC Display
Ready
,
launch
,
brand
: the
lean
marketing
guide
for
startups
/ by Orly Zeewy.
by
Zeewy, Orly.
Taylor and Francis, c2021.
Call #:
658.802 Z43r
Subjects
New business enterprises.
Marketing
.
Social media --
Marketing
.
Customer relations.
ISBN:
9780367466626 (pbk.)
Description:
xii, 86 p. : col. ill. ; 24 cm.
Summary:
"Unlike traditional businesses,
startups
move at the speed of light and time to market is critical. Founders of
startups
are not looking to run a small business which is why
marketing
for small businesses doesn't work for
startups
. According to Steve Blank, Silicon Valley icon and serial entrepreneur, "a scalable startup founder doesn't just want to be her own boss; she wants to take over the universe. From day one her intent is to grow her startup into a large, disruptive company." Today's digital natives are being taught how to translate growing trends of globalization and big data, but very little time is devoted to crafting great stories to engage potential customers on social media platforms. Yet, more and more, consumers engage with companies and buy their products and services through social media and storytelling is already outpacing content
marketing
. Entrepreneurs are overwhelmed getting their
startups
off the ground and
marketing
is typically relegated to "when I'm
ready
and can afford it" status. The problem is that unless
marketing
is integrated into the DNA of your startup culture, there will never be money to spend on
marketing
. This lack of strategy results in multiple "false starts" and contributes to the high failure rate of
startups
. The question that founders should be asking is not "when will we be
ready
for
marketing
" but "what do we need to do now," so we'll be
ready
when it's time to scale our business. In addition, traditional
marketing
doesn't work for
startups
because they don't have a proven track record and are still trying to identify who they are and who their customer is.
Startups
are a entirely new kind of system -- traditional business plans are obsolete within six months and so are traditional
marketing
plans. False Starts provides the
Lean
marketing
guide
that
startups
need to build critical
brand
awareness now. This book will address seven startup
marketing
myths with a practical roadmap to building a successful
lean
marketing
plan from the start of your business and includes
marketing
stories from founders who have lived through the consequences of many false starts in building their
brand
. In addition, the author introduces key trends that are shaping entrepreneurs and today's startup culture. Essentially, this book shows you how to build your
brand
's DNA."--From publisher.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
658.802 Z43r
Adult books
Checked in
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Central Library
Adult Nonfiction
658.802 Z43r
Adult books
Checked in
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