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  • Poundstone, William.
     
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  • Poundstone, William.
     
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    Priceless : the myth of fair value (and how to take advantage of it) / William Poundstone.
    by Poundstone, William.
    View full image
    Hill and Wang, 2010.
    Call #:338.52 P876p
    Subjects
  • Pricing.
  • ISBN: 
    9780809094691 (alk. paper)
    9780809078813 (pbk.)
    Description: 
    ix, 336 p. ; 24 cm.
    Bibliography: 
    Includes bibliographical references (p. [311]-323) and index.
    Contents: 
    The $2.9 million cup of coffee -- Price cluelessness -- The myth of the boomerang -- Body and soul -- Black is white -- Helson's cigarette -- The price scale -- Input to output -- Lunch with maurice -- Money pump -- The best odds in Vegas -- Cult of rationality -- Kahneman and Tversky -- Heuristics and biases -- The Devil's greatest trick -- Prospect theory -- Rules of fairness -- Ultimatum game -- The vanishing altruist -- Pittsburgh is not a culture -- Attacking heuristics -- Deal or no deal -- Prices on the planet Algon -- The free 72-ounce steak -- Price check -- Shilling for Prada -- Menu psych -- The price of a super bowl ticket -- Don't wrap all the Christmas presents in one box -- Who's afraid of the phone bill? -- Breakage and slippage -- Paying for air -- Cheap and cheaper -- Mysteries of the 99 cent store -- Meaningless zeros -- Reality constraint -- Selling Warhol's beach house -- Groundhog day -- Anchoring for dummies -- Attention deficit -- Drinking and deal making -- An octillion doesn't buy what it used to -- Selling the money illusion -- Neutron Jane -- Beauty premium -- Pricing gender -- Search for suckers -- It's all about testosterone -- Liquid trust -- The million dollar club -- The mischievous Mr. Market -- For the love of god -- Antidote for anchoring -- Buddy system -- The outrage theory -- Honesty box -- Money, chocolate, happiness.
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    LocationCollectionCall No.Item typeStatus 
    Central LibraryAdult Nonfiction338.52 P876pAdult booksChecked inAdd Copy to MyList


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