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Trott, Dave.
Subjects
Competition (Psychology)
Success.
Success in business.
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Trott, Dave.
by title:
Predatory thinking :...
by call number:
302.14 T858p
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Trott, Dave.
Competition (Psychology)
Success.
Success in business.
MARC Display
Predatory
thinking
: [a
masterclass
in
out-thinking
the
competition
] / Dave Trott.
by
Trott, Dave.
Macmillan, 2013.
Call #:
302.14 T858p
Subjects
Competition
(Psychology)
Success.
Success in business.
ISBN:
9781447285342 (pbk)
9780230770669 (hc.)
0230770665 (hc.)
Description:
262 p. ; 21 cm
Notes:
Subtitle from cover.
Summary:
"Powerful strategies for how to out-think the competition--from one of the true greats of the advertising world. Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. 'You’re crazy, you’ll never out-run a tiger,' says the other explorer. 'I don’t have to out-run the tiger,' he replies. 'I just have to out-run you.'
Predatory
Thinking
involves looking at a challenge you can't solve and getting upstream of it--changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge."--From publisher.
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0
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Collection
Call No.
Item type
Status
Bedford Public Library
Adult Nonfiction
302.14 T858p
Adult books
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