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Pre-suasion : a revolutionary way to influence and persuade / Robert Cialdini.

by Cialdini, Robert B.

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Simon & Schuster, [2016]

Influence (Psychology)

Persuasion (Psychology)

9781501109799 (hc.)

Alternate title:

Presuasion : a revolutionary way to influence and persuade

First Simon & Schuster hardcover edition.

xiii, 413 pages : illustrations ; 24 cm.

Includes bibliographical references (pages 235-326) and index.

The author of Influence: the Psychology of Persuasion, social psychologist Robert Cialdini examines techniques of effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. To change minds a pre-suader must also change "states of mind." The author explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, Cialdini outlines the specific techniques you can use in online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say "Yes."

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