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Godin, Seth.
Subjects
Marketing
Marketing -- Social aspects.
Success in business.
Relationship marketing
Browse Catalog
by author:
Godin, Seth.
by title:
Permission Marketing...
by call number:
658.8 G585pm
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Godin, Seth.
Marketing
Marketing -- Social aspects.
Success in business.
Relationship marketing
MARC Display
Permission
Marketing
:
turning
strangers
into
friends
, and
friends
into
customers
/ Seth Godin.
by
Godin, Seth.
Simon & Schuster, c1999.
Call #:
658.8 G585pm
Subjects
Marketing
Marketing
-- Social aspects.
Success in business.
Relationship
marketing
ISBN:
9781416526667 (2007 Trade paperback)
9780684856360 (1999 Hardcover)
0684856360 (1999 Hardcover)
Description:
255 p. ; 20 cm.
Notes:
Includes index.
Contents:
The
marketing
crisis that money won't solve --
Permission
Marketing
: the way to make advertising work again -- The evolution of mass advertising -- Getting started : focus on share of customer, not market share -- How frequency builds trust and
permission
facilitates frequency -- The five levels of
permission
-- Working with
permission
as a commodity -- Everything you know about
marketing
on the Web is wrong! --
Permission
Marketing
in the context of the Web -- Case studies -- How to evaluate a
Permission
Marketing
program -- The
permission
FAQ.
Summary:
"The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "
Permission
Marketing
" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks
into
our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption
Marketing
, and, as companies are discovering, it no longer works. Instead of annoying potential
customers
by interrupting their most coveted commodity -- time --
Permission
Marketing
offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product,
Permission
Marketing
enables companies to develop long-term relationships with
customers
, create trust, build brand awareness -- and greatly improve the chances of making a sale."--Jacket
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Cole Harbour Public Library
Adult Nonfiction
658.8 G585pm
Adult books
Checked in
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