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Wilde in America : Oscar Wilde and the invention of modern celebrity / David M. Friedman.

by Friedman, David M., 1949-

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W.W. Norton & Company, c2014.

Wilde, Oscar, 1854-1900 -- Travel -- United States.

Wilde, Oscar, 1854-1900.

Authors, Irish -- 19th century -- Biography.

Alternate title:

Oscar Wilde and the invention of modern celebrity.

316 p., [16] p. of plates : ill., photographs ; 25 cm.

Includes bibliographical references (pages 261-294) and index.

Prologue: Take your show on the road -- Chapter 1: Build your brand -- Chapter 2: Work the room -- Chapter 3: Strike a pose -- Chapter 4: Celebrity is contagious -- Chapter 5: The subject is always you -- Chapter 6: Promote is just another word for provoke -- Chapter 7: Keep yourself amused -- Chapter 8: Go where you're wanted (and even where you're not) -- Epilogue: Don't believe the hype.

Oscar Wilde was hired to go to America to promote a Gilbert & Sullivan work by presenting lectures on interior decorating. But Wilde had his own business plan. He would go to promote himself. And he did, traveling some 15,000 miles and visiting 150 American cities as he created a template for fame creation that still works today.

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