e-branch
Login
My List - 0
Help
Home
My Account/Renew Loans
Community Info
KidSearch
New Catalogue!
Search
Advanced
By Format
By Number
My Searches
Can't Find it?
Find Magazine Articles & more
Problems?
Search:
Title Starts with...
Title Keyword(s)
Author/Performer/Name (Last,First)
Author/Performer/Name Keyword(s)
Subject Starts with...
Subject Keyword(s)
Series Starts with...
Series Keyword(s)
Anyword/Anywhere
List Name Keyword(s)
Refine Search
> You're searching:
Halifax Public Libraries
Item Information
More Content
More by this author
Kennedy, Dan S., 1954-
Subjects
Affluent consumers -- United States.
Marketing -- United States.
Browse Catalog
by author:
Kennedy, Dan S., 1954-
by title:
No B.S. marketing to...
by call number:
658.8 K35n
Search the Web
Kennedy, Dan S., 1954-
Affluent consumers -- United States.
Marketing -- United States.
MARC Display
No
B
.S.
marketing
to the
affluent
: the
ultimate
,
no
holds
barred
,
take
no
prisoners
guide
to
getting
really
rich
/ by Dan
S
. Kennedy ; with Nick Nanton, J.W. Dicks and Team, The Dicks + Nanton Celebrity Branding Agency ; foreward by Joe Vitale.
by
Kennedy, Dan
S
., 1954-
Entrepreneur Press, c2015.
Call #:
658.8 K35n
Subjects
Affluent
consumers -- United States.
Marketing
-- United States.
Series
No
B
.S. series
ISBN:
9781599185361 (pbk.)
1599185369 (pbk.)
Edition:
2nd ed.
Description:
xiii, 391 p. : ill. ; 23 cm.
Notes:
Includes index.
Summary:
"Entrepreneurs and small business owners are given a succinct,
no
B
.S. education on today'
s
affluent
market. Kennedy groups the
affluent
into three segments - the ultra-affluent,
affluent
, and mass-affluent - and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glazer-Kennedy Insider's CircleTM clients. This revised edition in the popular
No
B
.S. series is the fastest and surest path to successfully reposition businesses, products, and services to attract customers who don't consider price as a determining factor for purchases. Topics covered include:
marketing
strategies that attract the 20 percent of the U.
S
. population that
holds
70 percent of the affluence; the three chief wants of
affluent
boomers: life made easy, time saved, not being ripped off; how to tap into the boom in
affluent
boomers' spending and investing; implementing the ten emotional buy triggers the
affluent
buyer finds irresistible; developing a high-level, sophisticated positioning and
marketing
strategy that attracts the one in five households with the highest concentration of discretionary spending power; using direct mailing lists; using the power-language of membership to transform any product and service from ordinary to extraordinary; and increasing referrals with deliberate word-of-mouth
marketing
"--From publisher.
Other authors:
Nanton, Nick
Dicks, J. W. (Jack William), 1949-
Holds:
0
Copy/Holding information
No Item Information
Horizon Information Portal 3.24_8902M
© 2001-2013
SirsiDynix
All rights reserved.