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Item Information   Copy / Holding Information     Booklist Review     More Content       More by this author     Herstand, Ari.     Subjects     Music trade -- Vocational guidance.     Music -- Vocational guidance.     Musicians -- Vocational guidance.     Music -- Economic aspects.     Browse Catalog     by author:      Herstand, Ari.       by title:      How to make it in th...       by call number:      780.23 H572h     Search the Web     Herstand, Ari.     Music trade -- Vocational guidance.     Music -- Vocational guidance.     Musicians -- Vocational guidance.     Music -- Economic aspects.       MARC Display

How to make it in the new music business : practical tips on building a loyal following and making a living as a musician / Ari Herstand. by Herstand, Ari. Liveright Publishing Corporation, a division of W.W. Norton & Company, 2017. Call #: 780.23 H572h Subjects Music trade -- Vocational guidance.   Music -- Vocational guidance.   Musicians -- Vocational guidance.   Music -- Economic aspects. ISBN:  9781631491504 (hc.) Alternate title:  New music business : practical tips on building a loyal following and making a living as a musician Edition:  First edition. Description:  xviii, 457 pages ; 24 cm. Notes:  Includes index. Contents:  Why music? -- The new industry -- Recording -- The release -- Building a fanbase one fan at a time -- Playing live -- Booking and promotion -- Touring -- How to make real money playing colleges -- Sponsorships and investments -- How to master the Internet -- The new Asking Economy : the difference between asking and begging -- How to get all the royalties you never knew existed (and other business things you need to know) -- How to get music placed in film and television -- Bump everyone else off the cover -- Outro. Summary:  "In the last decade, no industry has been through as much upheaval and turmoil as the music industry. If you're looking for quick fame and instant success, you're in the wrong field. It's now a democratic, "DIY" business, and any guide to success in these new waters must be told by someone who's already survived them. Giving today's aspiring musicians the practical tools they need to build and maintain a lifelong career, this is a tutorial on how to accomplish specific tasks - routing a tour, negotiating contracts, getting paid for Spotify and Pandora plays, or even licensing music to commercials, film, and television - and also a manifesto that encourages musicians to pave their own path. This definitive handbook promises to redefine what it means to "make it" in the brave new world of professional music. Ari Herstand is a DIY musician who has performed on The Ellen DeGeneres Show. He currently fronts the funk band Brassroots District. In 2012, he launched the music business advice blog Ari's Take (ArisTake.com) which was nominated by L.A. Weekly as one of the best music blogs of Los Angeles"--Provided by publisher. Holds:  0   Copy/Holding information Location Collection Call No. Item type Status   Central Library Adult Nonfiction 780.23 H572h Adult books Checked in Add Copy to MyList

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