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Halifax Public Libraries
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Mansfield, Heather.
Subjects
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Internet marketing.
Fund raising.
Social marketing.
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by author:
Mansfield, Heather.
by title:
Mobile for good : a ...
by call number:
658.15224 M287m
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Mansfield, Heather.
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Internet marketing.
Fund raising.
Social marketing.
MARC Display
Mobile
for
good
: a
how-to
fundraising
guide
for
nonprofits
/ by Heather Mansfield.
by
Mansfield, Heather.
McGraw-Hill Education, c2014.
Call #:
658.15224 M287m
Subjects
Nonprofit organizations -- Marketing.
Nonprofit organizations -- Internet marketing.
Fund raising.
Social marketing.
ISBN:
9780071825467 (hc.)
0071825460 (hc.)
Description:
244 p. ; 24 cm.
Bibliography:
Includes bibliographical references.
Summary:
"
Mobile
devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on prospective donors' tablets and smartphones. Statistics prove that the most successful online
fundraising
campaigns are those designed for portable devices--from 2-inch smartphone screens to 17-inch laptops. In this groundbreaking book, social media pioneer Heather Mansfield offers everything you need to know to conceptualize, build, and maintain a
mobile
and social
fundraising
strategy to dramatically increase donations. In
Mobile
for
Good
, Mansfield takes you step by step through the entire process."--Book jacket.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
658.15224 M287m
Adult books
Checked in
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Sackville Public Library
Adult Nonfiction
658.15224 M287m
Adult books
Checked in
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Horizon Information Portal 3.24_8902M
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