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Item Information       More Content     More by this author     Padveen, Corey.     Subjects     Young adult consumers -- Attitudes.     Generation Y -- Attitudes.     Target marketing.     Consumer behavior.     Browse Catalog     by author:      Padveen, Corey.       by title:      Marketing to millenn...       by call number:      658.834 P125m     Search the Web     Padveen, Corey.     Young adult consumers -- Attitudes.     Generation Y -- Attitudes.     Target marketing.     Consumer behavior.       MARC Display

Marketing to millennials for dummies / by Corey Padveen. by Padveen, Corey. John Wiley & Sons, Inc., 2017. Call #: 658.834 P125m Subjects Young adult consumers -- Attitudes.   Generation Y -- Attitudes.   Target marketing.   Consumer behavior. Series --For dummies. ISBN:  9781119369042 (pbk.) Description:  xv, 336 p. : ill. ; 24 cm. Summary:  Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher. Holds:  0   Copy/Holding information No Item Information

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