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Fromm, Jeff.
Subjects
Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Target marketing.
Consumer behavior.
Success in business.
Browse Catalog
by author:
Fromm, Jeff.
by title:
Marketing to millenn...
by call number:
658.834 F932m
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Fromm, Jeff.
Young adult consumers -- Attitudes.
Generation Y -- Attitudes.
Target marketing.
Consumer behavior.
Success in business.
MARC Display
Marketing
to
millennials
:
reach
the
largest
and
most
influential
generation
of
consumers
ever
/ Jeff Fromm and Christie Garton.
by
Fromm, Jeff.
AMACOM, American Management Association, 2013.
Call #:
658.834 F932m
Subjects
Young adult
consumers
-- Attitudes.
Generation
Y -- Attitudes.
Target
marketing
.
Consumer behavior.
Success in business.
ISBN:
9780814433225
0814433227
Description:
xv, 202 p. : ill. ; 24 cm.
Bibliography:
Includes bibliographical references (pages [179]-191) and index.
Summary:
" "
Marketing
to
Millennials
"is both an enlightening look at this
generation
of
consumers
and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by
most
Millennials
, as well as the new rules for engaging them successfully."--From publisher.
Other authors:
Garton, Christie.
Holds:
0
Copy/Holding information
Location
Collection
Call No.
Item type
Status
Woodlawn Public Library
Adult Nonfiction
658.834 F932m
Adult books
Checked in
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