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Item Information       Table of Contents     More Content     More by this author     Kennedy, Dan S., 1954-     Subjects     Older consumers.     Consumer behavior.     Marketing.     Browse Catalog     by author:      Kennedy, Dan S., 1954-       by title:      No B.S. guide to mar...       by call number:      658.8343 K35n     Search the Web     Kennedy, Dan S., 1954-     Older consumers.     Consumer behavior.     Marketing.       MARC Display

No B.S. guide to marketing to leading edge boomers & seniors / by Dan S. Kennedy with Chip Kessler ; with special guest contibutors, Jeff Giagnocavo & Ben McClure ... [et al.]. by Kennedy, Dan S., 1954- Entrepreneur Press, c2013. Call #: 658.8343 K35n Subjects Older consumers.   Consumer behavior.   Marketing. ISBN:  9781599184500 (alk. paper) 1599184508 (alk. paper) Alternate title:  No BS guide to marketing to leading edge boomers & seniors Marketing to leading edge boomers & seniors Description:  xv. 263 p. : ill. ; 23 cm. Notes:  "The ultimate no holds barred, take no prisoners roadmap to the money"--Cover. Bibliography:  Includes bibliographical references and index. Other authors:  Kessler, Chip. Holds:  0   Copy/Holding information No Item Information

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