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Kroc, Ray, 1902-1984.
Subjects
Kroc, Ray, 1902-1984
McDonald's Corporation -- History.
Founder (Motion picture : 2016) -- Sources.
Restaurateurs -- United States -- Biography.
Fast food restaurants -- History.
Franchises (Retail trade) -- History.
Businesspeople -- United States -- Biography.
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by author:
Kroc, Ray, 1902-1984.
by title:
Grinding it out : th...
by call number:
647.9573 K93g 2016
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Kroc, Ray, 1902-1984.
Kroc, Ray, 1902-1984
McDonald's Corporation -- History.
Founder (Motion picture : 2016) -- Sources.
Restaurateurs -- United States -- Biography.
Fast food restaurants -- History.
Franchises (Retail trade) -- History.
Businesspeople -- United States -- Biography.
MARC Display
Grinding it out : the
making
of
McDonald
's / Ray Kroc, with Robert Anderson.
by
Kroc, Ray, 1902-1984.
St. Martin's Griffin, 2016, c1977.
Call #:
647.9573 K93g 2016
Subjects
Kroc, Ray, 1902-1984
McDonald
's Corporation -- History.
Founder (Motion picture : 2016) -- Sources.
Restaurateurs -- United States -- Biography.
Fast food restaurants -- History.
Franchises (Retail trade) -- History.
Businesspeople -- United States -- Biography.
ISBN:
9781250127501 (movie tie-in pbk. ed.)
Alternate title:
Making
of
McDonald
's
Edition:
First St. Martin'
s
Griffin edition.
Description:
xii, 206 pages ; 21 cm.
Notes:
Originally published in 1977.
"The true story behind the major motion picture"--Cover.
"The personal story behind founder Ray Kroc'
s
amazing success!"--Cover.
Summary:
Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. Meet the man behind
McDonald
's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page. Ray Kroc was widely regarded as one of the most successful entrepreneurs of the twentieth century. He was unfailingly motivated and continued to evolve and adapt his business practices up until his death to make
McDonald
's the worldwide phenomenon it is today. He died in California in 1984.
Genre:
Autobiographies.
Other authors:
Anderson, Robert, 1930-
Holds:
0
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