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Item Information   Copy / Holding Information     Choice Review     Publisher Weekly Review     Table of Contents     More Content       More by this author     Smith, Paul, 1967 July 3-     Subjects     Communication in management.     Storytelling.     Leadership.     Organizational behavior.     Browse Catalog     by author:      Smith, Paul, 1967 July 3-       by title:      Lead with a story : ...       by call number:      658.45 S656     Search the Web     Smith, Paul, 1967 July 3-     Communication in management.     Storytelling.     Leadership.     Organizational behavior.       MARC Display

Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire / Paul Smith. by Smith, Paul, 1967 July 3- AMACOM/American Management Association, c2012. Call #: 658.45 S656 Subjects Communication in management.   Storytelling.   Leadership.   Organizational behavior. ISBN:  9780814420300 (hc.) 0814420303 (hc.) Description:  viii, 280 p. ; 24 cm. Notes:  "Features powerful stories for 21 of the toughest challenges businesspeople face"--Jacket. Bibliography:  Includes bibliographical references and index. Summary:  Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect. Holds:  1   Copy/Holding information Location Collection Call No. Item type Status   Captain William Spry Public Library Adult Nonfiction 658.45 S656 Adult books Trace Add Copy to MyList

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